HDry to showcase waterproofing technologies at OR, ISPO Europe
Posted January 7, 2021
BETHEL, Conn. – Altexa srl and GHS Holdings announced that HDry® North America will exhibit at the virtual Outdoor Retailer show and the ISPO Europe trade show.
HDry will be participating in these history-making events with the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane and cleaner process.
Better solutions that are better for the planet, HDry announced for Fall 2021 these customers in gloves, footwear and packs will be featuring the latest in 3D waterproofing lamination: Orvis, Grip Grab, Dissent, Duluth, Scarpa, Rossignol, KUIU, and Ferrino.
Currently the HDry technology is being supplied across the industry in technical
HDry’s entrance into the North American market means more options for brands looking for a partner in the creation of high-performance, waterproof technology for gloves, footwear and packs. HDry strengthens the technological development that Altexa founders initiated in 2006 when they first created the OutDry technology and brand.
The HDry waterproof-breathable membrane is directly applied to the inner side of the outermost layer by a patented 3D lamination process that is seamless and tapeless. The direct lamination of the membrane eliminates drawbacks associated with other “free-hanging” glove and shoe inserts on the market and offers a higher performance solution that cannot be matched by traditional waterproof systems.
HDry is committed to its role in protecting the environment. Its innovative manufacturing processes and materials used throughout the lamination process are well above industry standards and aim to reduce the environmental footprint of the outdoor and apparel manufacturing industries. The HDry compound is made by a polyurethane ester-based waterproof-breathable membrane combined with a thin polyester knit. Material saving and lightness are the greatest advantages. HDry does not contain any substance restricted by REACH regulations under the European Chemicals Agency (ECHA). HDry is Oeko-Tex Standard 100 certified.
“With 40 years in this business, I know this is the right product for the market now,” said Gary Schloss, CEO of GHS Holdings, which is spearheading HDry North America. “For one thing, it is better for our environment. Simply put, there is a need in the market for 3D seamless bonding laminates of this nature, and Altexa srl is committed to filling this void.
“Having worked with brands like Patagonia, Black Diamond and Mountain Hardwear on design and development for technical wear for the better part of 40 years, at HDry we look forward to also working with footwear and backpack brands to show how HDry can take their products to the next level,” Schloss added.
Source: GHS Holdings