Cone Denim reaffirms commitment to responsible sourcing with Oritain

Posted January 12, 2022


GREENSBORO, N.C. – Cone Denim, a global leader in denim authenticity and sustainable innovation for more than 130 years, reaffirms its commitment to responsible manufacturing and ethical sourcing throughout its global supply chain.


At the core of its efforts is Cone’s ongoing partnership with Oritain, the scientific traceability experts. Cone led the industry last year as the first denim mill to offer Oritain’s technology, providing the highest level of end-to-end supply chain transparency using forensic science to verify the origin of cotton and confirm with confidence that no cotton fibers used in Cone Denim fabrics are sourced from regions with risk of forced labor. Cone said it is pleased to extend its partnership with Oritain across its global platform to further support our customers in light of the recently enacted Uyghur Forced Labor Prevention Act.


“Cone Denim has worked aggressively over the past year to fully leverage our access to Oritain technology and increase transparency with our customers related to the origin of cotton used in our products,” said Steve Maggard, president Cone Denim. “Traceability and transparency are no longer industry buzzwords, but strong-held values fast becoming the gold standard. Through our partnership with Oritain, we can provide scientific verification of cotton origin as well as periodic audit results that prove our claims to be true and that are admissible in a court of law.


“Accountability is key in Cone’s commitment to respecting human rights,” he added. “We have been taking necessary steps prior to the passing of the Uyghur Forced Labor Prevention Act, and we will continue to lead the industry in these crucial efforts.”


The Uyghur Forced Labor Prevention Act, which prevents any materials or goods that have been wholly or partially mined, produced or manufactured in the Xinjiang region of the People Republic of China from entering the U.S., was passed by Congress and signed into law by President Biden last month. Amidst the passing of this important bill, customers can be assured with scientific confidence that Cone Denim products do not contain any cotton from prohibited regions. The brand is proud to have completed more than a year’s worth of extensive and conclusive audits using Oritain technology.


Cone Denim began its partnership with Oritain in September 2020. Through this partnership, Cone has completed multiple audits showing that all samples analyzed across Cone operations in China and Mexico were compliant. Zero samples were identified as coming from a restricted risk area, which were randomly selected by an independent third-party collection agency. Oritain’s unique method combines forensic science and statistics to detect naturally occurring elements in the cotton itself, eliminating the need for additional foreign tracers such as spray or particles. Soil composition and other environmental factors give the cotton an inherent fingerprint specific to each location.


Once these “Origin Fingerprints” have been created, they cannot be tampered with, replicated or destroyed unlike other traceability systems. Product can be tested at any point in the supply chain to verify origin claims. To date, Oritain has mapped over 90% of the world’s cotton.


Cone Denim is committed to maintaining a supply chain free of any form of forced labor and will continue to undergo quarterly audits to ensure ongoing transparency and traceability. To learn more about Cone Denim’s standard in traceability, visit or contact your Cone Denim representative.


Source: Cone Denim

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