brrr° automates with Texbase data management platform

Posted January 14, 2021


BOZEMAN, Mont. – Texbase, Inc., a cloud-based data management and collaboration platform for the textile and consumer products industries, announced their continued collaboration with brrr°.


brrr° is an innovator of fabric technology that is “Proven to Keep You Cooler.” Their exclusive, patented yarns and specialized manufacturing techniques combine natural cooling minerals, active wicking and rapid drying technology to create a Triple Chill Effect® for an instant and permanent cooling sensation that won’t ever fade or wash out.


brrr° chose Texbase to accelerate the process of turning innovative material science concepts into commercialized fabrics. Texbase Materials provides the digital assets needed to clearly define yarn and fabric attributes. Texbase Testing captures the data that confirms physical properties and quality metrics while Texbase Color allows brrr° to easily track the color/lab dip approvals by customer.


In addition, brrr° recently launched a new digital fabric library powered by Texbase that makes it easy for current and prospective customers to find the best brrr° fabrics for their products. 


“We are fully leveraging Texbase,” said Courtney Cruzan, vice president of Sourcing and Product Development at brrr°. “Not only are we using it internally with our global team but we’ve also integrated it with Salesforce and launched a digital fabric library. Without Texbase we would need to hire additional staff to keep up with our demanding development timelines. The ease of use and reliability of Texbase Testing to ensure our Triple Chill Effect® on all of our fabrics has been invaluable.”


Texbase provides compliance, testing and material innovation software solutions that power great product experiences for the apparel, footwear and consumer products industries. Texbase is a pioneer in cloud software that tracks your research and development, manages testing from concept to compliance and connects you to your suppliers and testing labs.


Source: Texbase

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