Piedmont Chemical Industries, Inc. launches new name, brand identity

Posted January 19, 2021

HIGH POINT, N.C. – Piedmont Chemical Industries, Inc., a leader in chemical manufacturing, announced today the launch of a new corporate name and brand identity.

The organization, a parent company over several unique divisions, will now be known as Syntha Group. The new name and brand identity will help distinguish the parent company and clarify the group as a cohesive family of brands. Among the changes will be a new logo and website (synthagroup.com), effective immediately, which will reflect the organization's continued growth and commitment to its iconic family of brands. The company's ownership and staff have not changed.

"We have been family-owned and operated for 82 years, and we want to maintain that culture within our entities,” said Vice Chairman and CSO Creswell Wilson Calabrese. “While we don't want to lose that emphasis, we have come to realize that within our industry, there is a lack of knowledge that our divisions exist within the same corporation. By rebranding, we are creating a stronger cohesion between our divisions that will give our customers greater awareness of the resources available to them within our entire family of brands."

Syntha Group consists of five unique subsidiaries within the chemical manufacturing industry:

  • Piedmont Chemical Industries

  • Custom Synthesis

  • Dooley Chemicals

  • Ethox

  • RWM Technologies

“Our new name is designed to support the evolution of our company,” said CEO Rick Wilson.  “My grandfather established Piedmont Color and Chemical in 1938 to service the local textile industry. Textiles is still a critical component of our business model but we’ve diversified to serve a wide range of industries from pharmaceuticals to agriculture to cosmetics to food & beverage packaging to recycled materials utility and more. The name change is an effort to bring clarity to the fact that all of these proficiencies are available within our organization. We felt that it made sense to differentiate the name of the corporate umbrella from that of a single operating division. We are excited to move forward highlighting the unique capabilities of each of our divisions within Syntha Group.”

Operations, staff and industry leadership have not changed. The rebranding emphasizes the organization's continued commitment to the communities, businesses, and families it serves. This exciting change creates clarity and opens the doors to future growth opportunities within the family of businesses.

About Syntha Group

Founded in 1938 by Fred Wilson Sr. in High Point, N.C, Syntha Group is a leading specialty chemical manufacturer. The organization expanded to include five subsidiaries over the course of 82 years and has included four generations of Wilson family involvement. Syntha Group focuses on providing quality products while continuing to lead the way with innovative technologies, custom manufacturing, and close customer partnerships. Offering everything from formulation and R&D to sales and distribution, Syntha Group and its subsidiaries are continually investing in the future of the chemical manufacturing industry.

Source: Syntha Group

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