Jeanologia_Cone_Denim_ROAD TO MISSION ZE

Jeanologia, Cone Denim partner on zero-waste goal by 2025

Posted April 15, 2021


VALENCIA, Spain – Jeanologia announced its Mission Zero goal and the kickoff of the first step in its “Road to Mission Zero.”


In partnership with Cone Denim, the collection showcases authentic, sustainable options from fabric to finish. The collection will launch at the upcoming Kingspins 24 show.


Greensboro, N.C.-based Cone Denim, part of Elevate Textiles, Inc., and Jeanologia share common values and a vision to keep jeans as a symbol of the new rebels that want to protect the environment and the planet and be an inspiration to the whole textile industry.


Historically, blue jeans have always had a strong significance. They are a symbol of youth, rebellion and have even become the most democratic garment of them all. Unfortunately, their popularity and high acceptance have also brought about some undesirable consequences such as excessive usage of water, chemicals and energy that negatively impact the carbon footprint. That is why it is important to immediately bring together the efforts of all those involved to change denim production processes.


“We firmly believe that people and the planet come first and that is why we decided to embark on a very important mission: eliminate 100% of jeans wear waste from the fabric to the final garment by 2025,” said Enrique Silla, CEO of Jeanologia. “We believe a Mission Zero is possible and necessary.”


Mission Zero commitment is the 100% elimination of waste generated in blue jeans manufacturing and finishing from the fabric to the final garment, reducing water usage to near zero amounts and returning clean water back into nature.


“This is the reason why we join forces with companies from our industry like Cone, that share these same values and vision,” Silla said.


"We are excited to partner with Jeanologia as we focus on building a sustainable future and minimizing our impact on natural resources,” says Steve Maggard, president of Cone Denim.  “One area of particular focus for us is water conservation, which is perfectly aligned to the Mission Zero goal. Cone currently uses Jeanologia’s G2 Ozone finishing ranges, lasers and Bluescan machinery. Additionally, we are in the process of installing a Zero Liquid Discharge wastewater treatment system at our mill in Northern Mexico.  These investments will enable us to make significant advances towards Cone’s 2025 water usage reduction goal.”


Road to Mission Zero collection


Cone Denim Mills and Jeanologia will present the first Road to Mission Zero collection, on the Earth Day at Kingpins24, a collection where heritage, sustainability and innovation are present from the fabric to the finish.


Contributing to the goal of Mission Zero is a must, beginning with fabric. Cone Denim Flash Finish fabrics are produced on G2 Dynamic ozone finishing ranges and are the perfect fabric collaboration to include in the first road to Mission Zero collection.

These fabrics are highly light-sensitive with great reaction to the eco-technologies and are an eco-efficient alternative for some of the most water-intensive and pollutant fabric finishing processes.


The collection has been developed across a full range of sustainable finishes, with a wide scale of wash levels, nice high and lows done with atmospheric finishing and keeping the authenticity of the traditional stone washed look. By integrating Jeanologia technologies and using them as part of the denim eco-system, we can eliminate highly inefficient and hazardous practices and create amazing denim and jeans without sacrificing denim’s authentic look and iconic soul.


Source: Jeanologia

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