EDANA’s virtual OUTLOOK™ attracts nearly 600 nonwovens stakeholders
Posted April 29, 2021
BRUSSELS – With 596 delegates from 173 companies across the nonwovens and related industries logging on, the latest online edition of OUTLOOK™ again confirmed the event as a key industry occasion for the sector, showcasing EDANA’s mission to support the sustainable growth of the industry.
Held April 21-23, the new format was a key component in ensuring participants could actively engage, managing over 3,000 video and chat meetings via a virtual platform as well as enjoying a varied choice of conference presentations, panel discussions and live Q&A sessions. The conference examined emerging global drivers, market trends, sustainability initiatives and new product developments over three days.
With 50 companies promoting new products and insights via company stands and over 6,000 new online contacts made, participants from across the whole supply chain once again made the most of all OUTLOOK™ offers, confirming its position as a unique must-attend event for nonwoven professionals.
“In the midst of a year unlike any that’s come before, this edition clearly exceeded my expectations for such an online event, and I felt a lot of activity going on. It was an encouraging indicator for future events also” said Mikael Staal Axelsen, CEO of Fibertex Personal Care and chair of the EDANA board. “All credit to the team and presenters for such a strong topical programme that attracted such a large active audience.”
The 20th edition of OUTLOOK™ opened with a keynote speech on “The outlook for the global economy in the aftermath of the global pandemic” from Robert Ward of The International Institute for Strategic Studies, with the second day’s opener by Kaushik Mitra focusing on the topical issue of raw material shortages.
The rest of the conference program featured 45 presentations covering regional updates from the U.S., India, Africa and China as well as a broad range of expert presentations on new product and process innovations.
Delegate feedback was very positive at the close of the three days.
"This edition of Outlook was as good as it gets without a physical presence” said Jonathan Bourget of Apis Rex. “I've reconnected with so many people with whom I otherwise wouldn't have – Bravo EDANA!"
Mark Thornton of P&G was similarly effusive: “Alongside many sustainability program offerings, I am thoroughly impressed by EDANA making this online event so interactive. It was a really productive and engaging couple of days.”
Silke Brand-Kirsch, VP of Marketing and Business Development at Glatfelter, also spoke of the rewarding way networking was facilitated.
"The benefit we usually get from in-person events cannot be achieved by virtual conferences, but we are very pleased with the contacts we made through the excellent networking and the great insights we received through in the presentations,” Brand-Kirsch said. “Congratulations to the whole EDANA team for this outstanding and so professionally managed conference!"
“I myself was pleasantly surprised by how delegates adopted the interactive elements of our innovative conference format” said Pierre Wiertz, general manager of EDANA. “As well as enjoying some very exciting technical innovations and sustainability commitments in our sector, I was very enthused by the keen acceptance by the 40+ speakers of our invitation and the highly informative level of their presentation, beyond the welcome promotion of their companies’ efforts and vision.”
The platform and all conference content will remain accessible to stream for attendees for three weeks. Registration will remain open for those who would like to access conference content. For more info about registrations please send email here.