As label maker, Printcraft fills natural role in world of PPE

Ryan Smith

Posted April 30, 2020


By Devin Steele (


Printcraft Co., established in 1930, specializes in the production of many different forms of tags and labels ranging from garment tags (printed and woven), law tags, heat transfer, poly-film, to thermal transfer and everything in between.


So the Lexington, N.C.-based company has a natural role in the world of PPE production and, as such, is heavily involved in this effort during the COVID-19 pandemic.


“Printcraft has been working tirelessly educating ourselves and developing new label products for PPE production,” said Ryan Smith, sales rep. “So many of our cut-and-sew customers as well as all of our military and medical customers have transitioned at least some of their production to help increase supply for PPE. Over the years we have learned that adaption is key to survival, which has encouraged no limitations to specific markets and industries, but yet embrace versatility, change and product developments.”


The company has been working with Bureau Veritas regarding compliance standards for PPE products and labeling.


“Fortunately, we have stock material spec’d for these pieces and the capacity to handle all needs at this time,” said Smith, whose father Marvin serves as president & CEO of the company.


Printcraft is able to supply any and all labeling necessary for PPE products out of its North Carolina facility and has the capacity for quick-turn orders, he added. Currently, the firm is working with many manufacturers and companies supplying PPE products needed immediately in the market, and Smith said he is looking forward to the continued effort by everyone to help close the supply chain gap.


The company has adjusted employee shifts for certain departments in order to keep everyone working and to keep necessary spacing between employees, he noted. It has implemented these split shifts with safety in mind for all employees, suppliers and customers, he added.


“We have been fortunate to keep our staff employed through these trying times and feel confident we will keep our entire workforce on the back end of this pandemic,” Smith said.


Printcraft supplies printed and woven products to the apparel, home fashions, furniture, medical and military industries and has also dabbled in many others such as automotive, aerospace, food and beverage, forestry, etc. It has partnered with companies such as Standard Textiles, Angelica, Superior Uniform, Prime Medical, Fruit of the Loom, HanesBrands, Gildan and many more.


The company also has “great relationships” and meets frequently with retailers such as Walmart, Target, JC Penny, TJ Maxx Companies and many more, handling their compliance, according to Smith.


“To better understand their needs, we like to partner with our customers and suppliers alike to create stronger relationships over the years,” he said.


Smith said that pitching in on the PPE shortage effort is important for his company and others.


“The entire Printcraft team is heavyhearted knowing the damage COVID-19 is causing to families, friends and colleagues worldwide,” he said. “We feel confident that America will come together to defeat this invisible enemy and, once again, prove how strong and tenacious the American people are. From Printcraft Company, please stay safe, healthy and strong through these trying times!”

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