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AATCC announces winners of C2C Student Merchandising Competition

Posted May 19, 2021

 

RESEARCH TRIANGLE PARK, N.C. – AATCC announced the winners of the 2021 AATCC Concept 2 Consumer® Student Merchandising Competition.

 

AATCC received nine entries, with 19 students participating from five colleges and universities.

This year’s theme, Fashion Evolution, showcased AATCC’s Centennial – the association’s 100th Birthday. The theme for AATCC’s Centennial celebrations is “Celebrating a Century – Focused on the Future!”

 

Fashion Evolution mirrored that theme. From the 1920s, when AATCC was founded, to the present day, students were asked to choose a decade from the last 100 years and reinvent the fashions for the 2020 decade, focusing on one or more of the following:
 

  • fit/sizing for various body types

  • sustainable fashion

  • personal protection

  • new textile materials/technology

 

First Place


The Circular Edit by Evietta Chapman and Keaton Springer, University of Oregon

This group was awarded:

 

  • $1,000 from AATCC

  • J.Crew monogrammed tote

  • Mentorship/apprenticeship with a J.Crew merchant team member

  • $300 from Farhan Patel

  • One-year free AATCC Student Membership

 

Chapman is pursuing an Honors Bachelor of Science in Merchandising Management with a Minor in Business and Entrepreneurship. 

 

“This competition helped me gain a cohesive understanding of developing a line and provided me the opportunity to apply my undergraduate research findings regarding garment longevity to a real-life context,” Chapman said. “I am excited to pursue a career in merchandising and to use the knowledge from this competition about sustainability and innovation when I enter the workforce after I graduate this spring.”

 

Keaton Springer is pursuing a B.S. degree in Apparel Design.

 

“I transferred skills that I learned in design and applied them to a merchandise concept,” she said. “I learned how production and operations are related and how to bring market trends up to design standards. In the future, I hope to work in the fashion industry abroad, bringing the values of sustainability and forward thinking to the world.”

 

Second Place

Embody by Julia Wazeter, Paige Divon, Karigen Emig and Roula Khaldi, Thomas Jefferson University

 

This group was awarded $750 from AATCC and one-year free AATCC student membership.

 

These students are all majoring in Fashion Merchandising and Management.

 

“This collaborative project has further solidified the importance of thinking outside of the box to address gaps in the fashion industry,” Wazeter said. “The market for inclusive brands, especially for the Gen Z target market, is very limited. Through extensive research, we were able to identify specific features and fabrics that will enhance the wearing experience for our customer, while keeping the styles trendy and ‘60s inspired.”

 

Wazeter will begin her career as an assistant buyer at the Ross buying office in New York City.

 

“The competition taught me the importance of test methods to the fashion industry,” Divon said. “I also learned through my team members and professor the power of collaboration! For the summer I plan on continuing an internship and preparing for my last undergraduate semester.”

 

Said Emig: “The AATCC competition honed my skills in collaboratively conceptualizing a brand from start to finish through extensive market, trend and consumer research. I learned the importance of test methods to the industry and being able to identify the methods best suited for our size inclusive brand. For the future, I plan to complete my summer merchandising internship and seek entry-level buying/merchant positions.”

 

“I learned how to market our products to our target audience using different social media outlets,” Khaldi said. “I plan to use my knowledge from this project and apply it to a future position in the fashion industry.”

 

Third Place

 

Fabricate Plentiful Pieces by Sabrina Leibowitz, Drexel University.

 

This student was awarded $250 from AATCC and one-year free AATCC student membership. Leibowitz’s is studying for a BS in Design and Merchandising.

 

“I have learned to use innovative thinking to curate a collection that resembles strong merchandising with progressive sustainable materials woven into every fiber,” Leibowitz said. “I plan to have a career in the fashion industry as a buyer or merchandiser, and I will emphasize the importance of developing a multifaceted product assortment with a vision that is meant to better the consumer and the world as I have learned from participating in the competition.”

 

Developers, judges and sponsors

 

AATCC would like to extend appreciation to the following developers, judges and sponsors. Without their expertise and assistance, the competition would not have been possible.

 

Developers:

 

 

Judges:

 

Alan Biggerstaff, senior quality manager at Walmart

Catherine Harriman, divisional merchandise Mmanager at JCrew

Maura McVeigh, merchant at JCrew

Ivy Menderson, merchant at JCrew

Farhan Patel, marketing & business development consultant

Shannon Redell, senior materials research developer at Columbia Sportswear

Scott Wagner, fabric manager, PD&S at Levi Strauss & Co.

Jennifer Rivas, senior technical design manager at Walmart

 

Patel also sponsored the event.

 

Source: AATCC

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