AATCC to host live webinar series on innovative business practices

Posted June 4, 2020

 

RESEARCH TRIANGLE PARK, N.C. – Keeping a business thriving and growing is difficult in the best of times. The current climate requires new approaches and creative thinking. Join AATCC for two new webinars to help strengthen your business.

 

Drive Organic Growth ... with B2B-optimized Customer Interviews

June 29, 2020, 11 a.m. (EDT)

Presented by Dan Adams, president of The AIM Institute

 

Learn how to put your B2B advantages to work, so you can go beyond “hand-me-down” consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products … and ultimately rapid, profitable, sustainable growth.

 

Bonus: Adams will share AIM’s latest methods for conducting interviews without a plane ride: 10 advantages of “Virtual Voice of Customer (VVOC)” and  eight tips for becoming a VVOC pro.

 

How to Reduce Risk in Major R&D Projects ... With Confidence

July 23, 2020; 11 a.m. (EDT)

Presented by Dan Adams, president of The AIM Institute

 

Dan and his team have recently developed a whole new approach to managing large, high-impact Research & Development projects. With this method, you’ll confidently uncover and defuse “landmines” that blow up schedules, projects and careers. And you’ll completely change the conversation with management: No more, “Trust us, you’ll love our project.” Instead of judging your team, management will join it.

 

About the speaker

 

Adams is the founder and president of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame.

 

One of the foremost experts in B2B innovation, Adams has taught B2B professionals in every region of the world in hundreds of workshops. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and other North American & European universities and is a popular industry keynote speaker.

 

About the moderator

Kelly Lawrence is the founder and CEO of Lawrence Innovation, helping numerous B2B innovation teams accelerate growth.

 

The registration fee for each webinar is $149 for nonmembers and $99 for members (both individual and corporate). Register today from the AATCC website. 

 

Source: AATCC

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