Delta Apparel acquires high-tech, on-demand provider

Posted June 9, 2021


GREENVILLE, S.C. – Delta Apparel, Inc., a leading provider of core activewear and lifestyle apparel products, announced it has acquired Dallas-based technology company, to further leverage its existing proprietary automated product workflow from design to fulfillment.


Delta’s DTG2Go platform is a market leader in the on-demand, direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of its customers. Combined with Autoscale, DTG2Go will provide automated solutions for design creation, art & licensing management and marketing spend, as well as seamless connectivity with various online marketplaces.


"Integrating Autoscale’s innovative technology into our portfolio is a critical part of our strategy to drive enterprise value over the long term by providing an automated, scalable, seamless solution for on-demand, decorated apparel – from design to fulfillment," said Delta Group President Deborah H. Merrill. "The acquisition allows us to take full advantage of the Autoscale technology, which should quickly expand beyond its current capabilities, further transforming the on-demand opportunities in today’s e-commerce market." founder and CEO TK Stohlman will continue as president of Autoscale. Syed Aamir Naqib, Autoscale’s chief technology officer, is also joining DTG2Go as chief technology officer, bringing continuity to the leadership, direction and speed of the technological advancements that are anticipated in the near term and beyond.


The transaction was structured with the acquisition purchase price substantially based upon future profits resulting from the technology. The company will fund the initial cash payment of $8.0 million through its existing U.S. credit facility.


"We expect to quickly launch some new applications utilizing Autoscale technology which should expand the on-demand opportunities for our existing customers and bring new customers to our DTG2Go platform," Merrill said.


DTG2Go is a market leader in the on-demand, direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of our many customers. Using highly-automated factory processes and proprietary software, DTG2Go delivers on-demand, digitally printed apparel direct to consumers on behalf of its customers. With its nine fulfillment facilities throughout the United States, DTG2Go offers a robust digital supply chain to ship custom graphic products within 24 to 48 hours to consumers in the United States and to over 100 countries worldwide.

Source: Delta Apparel, Inc.

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