BekaertDeslee_AWAKEN showroom(1).jpg

BekaertDeslee to unveil new collection at ‘phygital’ event

Posted June 10, 2021


WAREGEM, Belgium – BekaertDeslee has launched its newest collection, AWAKEN.


With the current COVID-19 regulations, a full physical experience was not in the cards, which is why BekaertDeslee has organized the AWAKEN event: a phygital experience complete with an online platform to celebrate the launch of our newest collection.


Last year was the year of reflection, of discovering new sides to yourself. It was a time to reflect on the past and look forward to what the future will hold. It was about us, and now more than ever, we have come to terms with a new way of living. This new period is a fresh start, for yourself and for the world. It’s time for an awakening. Awaken your inner power, your soul and senses, through our newest collection and innovations at BekaertDeslee.


The AWAKEN event is a phygital event, combining both physical and digital presence – physical, as we deeply believe a personal connection with our customers is still of valuable importance, and digital by creating the AWAKEN platform.


The AWAKEN platform is where you will discover the four styles in the collection, its technologies and innovations that are driven by its customers’ insights and consumer needs. Become inspired by the trends in the industry and discover Covers, which will showcase its capabilities and leadership at a global scale.  


BekaertDeslee is the world’s leading specialist in the development and manufacturing of mattress textiles, mattress covers and on trend sleep solutions.

Source: BekaertDeslee

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