AATCC workshop goes virtual with visual color training webinar

AATCC-Logo_web copy.jpg

Posted June 18, 2020


RESEARCH TRIANGLE PARK, N.C. – Join Jean Hoskin, former director of Color Services at Macy’s, for a live webinar on Training Your Visual Color Apparel Team. The webinar, sponsored by AATCC, will be presented on August 26 at 11 a.m. EDT.


Visual approval of color for production requires the evaluation of lab dyeings, print strike-offs or woven pattern handlooms. Preparing color technicians to perform these evaluations in a light booth requires understanding of the visual environment, sample positioning, and perception.


This presentation will provide visual examples of color relativity and the procedures color technicians can use to make confident color decisions. Hoskin will share best practices for evaluation – with explanations for training a color team, design colleagues and customers. She will also demonstrate the “what” and “why” of color perception, including simultaneous contrast, gradation, after image, optical mixture, Bezold effect, and the Weber-Fechner Law. 


About the speaker


With color expertise that balances theory and application, art and science, Hoskin retired from Macy’s Merchandising Group as Director of Color Services in 2016. Since her retirement, she has been consulting, writing, painting and traveling. She is currently co-chair for of the ISCC 2021 Color Impact Conference.


Majoring in textiles, Hoskin holds a B.S. from Iowa State University and an M.A. from Michigan State University. Her Ph.D. from the University of Tennessee focused on color in Textile Design, Testing, Dyeing & Printing.


The registration fee for the webinar is $99 for members (both individual and corporate) and $149 for nonmembers. Register today online here.


Source: AATCC

  • LinkedIn
  • Wix Facebook page
  • Instagram
  • Wix Twitter page
ATMA_Techtextil 2020 ad_website_011520-o