Coloreel earns nomination for Fashion Innovation award

Posted June 24, 2021

 

JÖNKÖPING, Sweden – Coloreel Group AB has been nominated for the prestigious Encouragement for action 2021 award in the category of Fashion Innovation by the Stockholm Fashion District.

 

The award is given to digital and innovative advances that lead to positive and sustainable changes in the textile and fashion industry. It encourages companies and individuals that use a new perspective or technology to connect the fashion industry with progressive development. The nominees are selected by an eight persons strong independent jury with representation from the Nordic textile and fashion industry.

 

“We are honored to be nominated to the Encouragement for action 2021, Fashion Innovation award by the Stockholm Fashion District,” said Mattias Nordin, CEO, Coloreel. “This confirms that our technology for digital coloring of thread on demand, that creates sustainable and creative fashion details, is a true innovation that supports the textile and fashion industries efforts to reduce the environmental impact.”

 

Read more about the nomination here.

 

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.

 

Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.

 

Source: Coloreel

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