Fruit of the Loom® celebrates 170 years with brand campaign
Posted July 15, 2021
BOWLING GREEN, Ky. – Fruit of the Loom®, the iconic and beloved apparel brand, is celebrating 170 years of innovation, care and quality.
The brand's new campaign leverages the strength of Fruit of the Loom's trusted heritage, the passion and care for their customers, and the brand's always evolving spirit to convey what it means to be Made True – for the past 170 years and the next.
The campaign's corresponding commercial, called Made True, showcases how Fruit of the Loom has been a part of people's everyday lives from past to present, bringing forth care and quality in moments that matter most to them.
"We are excited to celebrate our 170-year milestone this year," said Karen Kendrick, vice president of Brand Communications and Creative Services at Fruit of the Loom. "Fruit of the Loom has stood the test of time due to the passion and expertise of our people who work tirelessly to exceed our customers' expectations and make apparel that is perfectly suited for life's moments."
To thank Fruit of the Loom's loyal customers, as well as welcome new ones, there were exclusive promotions available only on July 14.
Source: Fruit of the Loom