AATCC announces ‘Fashion Evolution’ Student Merchandising Competition

Posted August 19, 2020

 

RESEARCH TRIANGLE PARK, N.C. – Students are invited to showcase their merchandising and marketing talents to win cash and recognition by participating in AATCC’s 2021 Concept 2 Consumer® Student Merchandising Competition.

 

The 2021 AATCC Concept 2 Consumer® Student Merchandising Competition is a poster competition that will allow students the opportunity to demonstrate their skills in business, marketing and merchandising.

 

This year’s theme, Fashion Evolution, showcases AATCC’s centennial – the association’s 100th Birthday. The theme for AATCC’s centennial celebrations is “Celebrating a Century – Focused on the Future!”

 

Fashion Evolution will mirror that theme. From the 1920s, when AATCC was founded, to the present day, students will be asked to choose a decade from the last 100 years and market reinvented fashions for the 2020 decade, focusing on one or more of the following:

 

  • fit/sizing for various body types

  • sustainable fashion

  • personal protection

  • new textile materials/technology

 

Students will be asked to:
 

  • Develop and describe the marketing plan and merchandising plan and products for an integrated apparel line.

  • Research one chosen decade and related apparel products from that time period.

  • Describe a reinvented fashion for the 2020 decade, incorporate a focus area that creates a modern approach.

  • Consider how the selected focus area makes the apparel line more relevant or marketable today.

  • Explain how the product line is unique.

  • Describe what aspects from the selected decade were chosen and what aspects of the product line make them reinvented for the future.

 

Entries are due April 20, 2021. Competition guidelines are available on the AATCC website. 

 

Students can enter the contest individually or work in teams.


Awards:

(Team entries will divide the prize among all members.)

 

1st place: $1,000 from AATCC and $300 from Farhan Patel

 2nd place: $750 from AATCC

 3rd place: $250 from AATCC

 

Entries will be judged based on content, creativity, completeness, thoroughness and presentation of poster. Winners will be announced by May 31, 2021.

 

Source: AATCC

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