Valdese_Weavers_logo_2021.jpg

Valdese Weavers unveils new corporate branding

Posted September 23, 2021

 

VALDESE, N.C. – Valdese Weavers has a new look that is fresh, modern and represents what the company has evolved into after being in business for more than 100 years. It has been an exciting year for Valdese Weavers with a new generation of leadership stepping into their roles, an impressive new showroom and now a rebranding that will be present in an expansive portfolio of products and partnerships.

 

As a completely vertical manufacturer located in the United States, Valdese Weavers has the flexibility, capacity and experience that is necessary to launch innovative new products into the marketplace. The clean, modern look of the new logo allows it to be cohesively paired with the branding of the multiple performance fabrics the company manufactures, which includes InsideOut Performance Fabrics, Sustain Performance Fabrics and Crypton Home.

 

Additionally, the new branding is versatile and simple enough to complement the branding of

Valdese Weavers’ valued partners. For example, the company has partnered with The Seaqual Initiative to transform marine litter into OEKO-TEX certified upcycled yarn that is woven into fabrics at their facility in North Carolina.

 

“Our new look pairs so well with all of our different performance brands and the partners that we will continue to add to our portfolio. It satisfies all the expectations of what our company stands for today and will continue to as we move all of our brands forward,” said Christy Almond, vice president of Marketing and Product Development at Valdese Weavers.

 

The rollout of the corporate branding is already underway and can be seen across Valdese Weavers printed materials, digital assets and website. If you visited the Valdese Weavers showroom during High Point Furniture Market or ITA Showtime last season, then you may have caught a glimpse of their new branding as their signage had already been updated. To see the new branding, view new products and learn more about their partners, visit Valdese Weavers during ITA Showtime in November 2021.

 

 

Source: Valdese Weavers

  • LinkedIn
  • Wix Facebook page
  • Instagram
  • Wix Twitter page
Murata_eTC_Ad_111619_FINAL.gif
Frankl-Thomas-sidebar-ad-080117_256_opti
PAF Sales-BTSR eTC Website ad_093020-Opt
Mezger-sidebar-ad-230X124-062816-Draft2_
Zimmer_ad_inside_920X496.jpg
Banner_WeavingTechnical_ETC_230x124.gif
Navis-TubeTex-Web-Inside-Page-090518_opt
SSM_eTextileCommunication_Banner_230x124
STA_ad_011520-optimized_compressed.gif
ATMA_Techtextil 2021 ad_website_011121-O
Lang_Ligon_eTC_inside_pages_ad_2021-comp
AB Carter-website ad_051021_DRAFT1.gif
ETC_banner_4_REAL_MoreRES_compressed.jpg