Valdese Weavers unveils new corporate branding
Posted September 23, 2021
VALDESE, N.C. – Valdese Weavers has a new look that is fresh, modern and represents what the company has evolved into after being in business for more than 100 years. It has been an exciting year for Valdese Weavers with a new generation of leadership stepping into their roles, an impressive new showroom and now a rebranding that will be present in an expansive portfolio of products and partnerships.
As a completely vertical manufacturer located in the United States, Valdese Weavers has the flexibility, capacity and experience that is necessary to launch innovative new products into the marketplace. The clean, modern look of the new logo allows it to be cohesively paired with the branding of the multiple performance fabrics the company manufactures, which includes InsideOut Performance Fabrics, Sustain Performance Fabrics and Crypton Home.
Additionally, the new branding is versatile and simple enough to complement the branding of
Valdese Weavers’ valued partners. For example, the company has partnered with The Seaqual Initiative to transform marine litter into OEKO-TEX certified upcycled yarn that is woven into fabrics at their facility in North Carolina.
“Our new look pairs so well with all of our different performance brands and the partners that we will continue to add to our portfolio. It satisfies all the expectations of what our company stands for today and will continue to as we move all of our brands forward,” said Christy Almond, vice president of Marketing and Product Development at Valdese Weavers.
The rollout of the corporate branding is already underway and can be seen across Valdese Weavers printed materials, digital assets and website. If you visited the Valdese Weavers showroom during High Point Furniture Market or ITA Showtime last season, then you may have caught a glimpse of their new branding as their signage had already been updated. To see the new branding, view new products and learn more about their partners, visit Valdese Weavers during ITA Showtime in November 2021.
Source: Valdese Weavers