EFI withdraws from drupa 2021 out of ‘abundance of caution’
Posted October 1, 2020
FREMONT, Calif. – Out of an abundance of caution for employees, customers, prospects and partners, Electronics For Imaging, Inc. (EFI) has canceled its planned exhibit at the drupa 2021 trade show taking place in Dusseldorf, Germany, next April.
“Our company has a long, positive history with drupa, as do I personally, having also run two companies that have been major drupa exhibitors in the past,” said Jeff Jacobson, chairman and CEO, EFI™. “The show has always represented some of the best of what can be accomplished at an in-person event for the global print industry.
“But, with the limited amount of knowledge anyone can have right now about what conditions will be for public gatherings early next year, withdrawing from drupa 2021 is an unfortunate albeit prudent decision,” Jacobson added. “All of us at EFI look forward to future drupa events beyond 2021 – and to other industry tradeshows – once the world has clearly moved past the current pandemic.”
In light of the significant disruptions COVID-19 has caused for in-person events and for EFI’s own sales operations, EFI has been hosting and will continue to host remote events and demonstrations for customers and prospects. The company is equipped to hold remote demos every day of the week from its facilities across the globe, covering the entire portfolio of EFI display graphics, industrial inkjet, Fiery® digital front end and MIS/ERP workflow solutions.
While EFI is committed to participating in in-person events when the pandemic subsides, in the meantime, the company has also established activities such as EFI Engage – a virtual event for customers being held in place of annual EFI Connect users conference. EFI Engage will feature training, education, new technology news and partner developments for EFI customers from January 25 to February 5.