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Soft-Tex’s bedding collection wins Women’s Choice Award®

Posted October 7, 2021


NEW YORK – Soft-Tex International, Inc. a leading innovator in home textiles and the licensee for Restonic top-of-bed products, announced that its Restonic branded products have been recognized as a winner of the Women’s Choice Award.®

The Women’s Choice Awards, the voice of female consumers, awards businesses and brands based on consumer experience. Businesses and brands that meet a higher standard of customer experience among women are awarded the Women’s Choice Award®. As part of this program, products are subjected to a rigorous product testing panel with objective criteria to determine the most highly recommended products from women across America.  

“Earning the Women’s Choice Award is a great validation for the quality products we manufacture daily to help the world sleep and live better,” said Mark Smiderle, CEO of Soft-Tex International. “It is well-documented that women drive a critical mass of purchasing decisions overall and even more so for home products, so we’re very pleased to earn this prestigious recognition from such an integral demographic of bedding consumers.”

“Congratulations to Soft-Tex on earning this prestigious award from Women’s Choice,” said Laurie Tokarz, president of Restonic Mattress Corporation. “Restonic was an inaugural winner of the award in 2011 and a continuous award-winner since. We’re happy to see our partner has the same commitment to quality products, customer satisfaction to deliver a better night's sleep for a brighter tomorrow. To work with a partner that understands and appreciates the power of excellence in the marketplace is a roadmap for success – for everyone involved.”

The awarded products are all proudly produced in the USA at Soft-Tex’s factories in Waterford, N.Y., and Sugar Land, Texas, and contributed to Soft-Tex’s recent recognition as the 2021 Winner of the SEAMS’ and Reshoring Initiative’s Sewn Products National Reshoring Award, awarded to brands representing the progressive companies focused on the Made in America movement supporting our economy and bringing production of goods back to our country. Additionally, these products average a 4.7 out of 5 aggregate rating across as averaged by Bazaarvoice syndicated reviews as of September 2021.

Awarded products are on display in Soft-Tex's 230 Fifth Avenue showroom for retail buyer consideration during New York Home Fashions Week and are also available for sale at numerous eCommerce retailers.

Source: Soft-Tex International, Inc.

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