Penti partners with Unifi on sustainable collection
Posted November 19, 2020
Penti, a Turkey-based market leader in the production of underwear, socks, beachwear and homewear categories, announced its partnership with Unifi’s REPREVE® recycled yarns in its I'M IN-Değişime Varım" sustainable lingerie collection.
Sustainability is becoming an increasingly important business value for Penti, the company said. Penti said it aims to reduce its carbon footprint and leave a cleaner and livable world to next generations by consuming fewer natural resources, such as water, air and energy and using more recycled industrial and plastic bottle wastes.
With our 'I'M IN-Değişime Varım' collection – which translates to “I’m in for a change” – Penti has recycled more than 1,000,000 PET bottles and 5 tons of industrial nylon waste, thus consuming 45% less energy and 20% less water, with 30% less emissions compared to conventional production.
“Unifi is proud to supply Penti with REPREVE polyester and nylon to help them achieve their sustainability goals – for their company, and for their customers,” said Hongjun Ning, executive vice president of Unifi, Inc., and president of Unifi Asia Pacific, one of Unifi, Inc.’s operating subsidiaries in Asia. “We believe our combined efforts are helping to advance the cause of sustainable fashion around the world.”
PENTI, dominating and leading the market with its underwear, socks, beachwear and home wear categories, has 99.8% brand awareness in Turkey based on the brand health search U&A. In addition, it continues to increase its strength in these categories with 63% awareness in socks category, 39% in underwear category, 33% in home wear category and 32% in beachwear category.
Penti's brand power is based on its longstanding brand history, brand awareness, product and service quality as well as reliability. With its trendy, young, innovative, accessible and inspiring brand values, Penti is described by Turkish women as the best friend, which they say is "always with me.”
Aiming at the same experience when it comes into contact with the consumer with its omnichannel approach, Penti increases customer satisfaction while offering a unique shopping experience to its consumers with hundreds of stores all over the world, and online sales network through penti.com and penti.com.ro.
In addition to its strong position in the domestic market, Penti, which continues its assertive growth globally, will continue to carry the success beyond the borders of the country with its more than 600 stores and online sales site network by the end of 2020.
Penti.com, having a success on the higher level of country’s average since the day it started, will become Penti's gateway to Europe in the coming period.