Industry veteran Christian Straubhaar has been appointed senior vice president of Sales at Rieter Machines & Systems

Rieter names Straubhaar sales head for Machines & Systems

Posted December 15, 2020


WINTERTHUR, Switzerland – In course of the succession planning, Christian Straubhaar will take on the position as senior vice president of Sales at Rieter Machines & Systems on January 1.


He will succeed Reto Thom, who will retire. Thom successfully led the Sales department at Rieter Machines & Systems for many years and made an enormous contribution to the success of the company.


Straubhaar holds an Engineering Master’s Degree in Industrial Management from the Swiss Federal Institute of Technology in Zurich (ETH) and is a sales executive with 20 years of extensive experience in the textile industry. Recently, Straubhaar was responsible as Group Sales & Marketing Director at Itema for the worldwide sales of machines and spare parts.


Prior to that, he held various positions in Operations and as Business Unit head at Itema and other global textile companies.


His professional career shows a solid track record in identifying new market potentials and growing the business for the company. Straubhaar has longstanding experience in selling to both large and small customers and developing key accounts within our industry.


Source: Rieter

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